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BUSI 354
Assignment – Strategy and Profitability Analysis
Pine Corporation produces a variety of products for industrial purposes. Typically, the markets in which they compete are very competitive. Approximately three years ago, the company’s research and development group were able to make a product, the D7R, which was superior to any competitive product. Two years ago, the company priced the D7R at prices that were competitive. As the superiority of the product became apparent, Pine increased the unit selling price in the most recent fiscal year. Exhibit 1 presents relevant data for the past two fiscal years.
Exhibit One
Revenue and Cost Information
2015 & 2016
2015 2016
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