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Presentation/PPT
27/08/2022
Number of words in Assignment:- 900 words Assignment 1: Discussion paper Select an advertisement from a magazine or newspaper that is promoting a tourism or hospitality enterprise, such as a hotel, a restaurant, a transport company, airline, an event or a club or or a tourism destination region, such as a town or city depending on what is relevant to the degree you are doing. Make sure that the advertisement you choose has sufficient information in it to complete this assessment task. Gather relevant statistics such as length of stay, expenditure and market segments concerning the region in which this business is located and/or target market for the type of enterprise chosen. You can access this information from a number of sources, for example the Australian Bureau of Statistics and Tourism Research Australia, both of which can be accessed from libraries; state and regional tourism organisations (e.g. Tourism New South Wales, Tourism Queensland); local Councils and visitor information centres; corporate websites; or independent academic and popular media. Task Using relevant statistics describe the type of visitors who come to the region in which your selected advertised business is located; or the main target market that uses the services provided by your chosen enterprise. Based on the aforementioned information and marketing theory, critically evaluate how well the advertisement targets the market for that region/enterprise. (You should cite at least 3 marketing/advertising theories that help you to analyse the effectiveness of the advertisement (e.g. the AIDA framework) and cite at least 3 academic references Include, as an appendix in your assignment, a copy of the print advertisement that you chose to evaluate, and provide its source. Your discussion paper should be in Times New Roman font size 12, with 1.5 spacing and 3 cm left and right margins. Pages should be numbered and your name and student number should appear in the header or footer of each page. Please submit the assessment online via Turnitin in the Assignments area on MySCU. Marking criteria Clear understanding of the market segments and visitor/customer characteristics, supported by statistics Ability to analyse and evaluate how well the advertisement targets a market for that region/enterprise Relevance of marketing theory/literature chosen to analyse the advertisement (cite at least 3 marketing/advertising theories to evaluate the advertisement) Correct use of Harvard 2003 (authordate) referencing system for both in-text referencing and the reference list Coherence in presentation of your paper/ adherence to the word limit Demonstration of understanding the subject matter. Cite at least 3 academic references
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