mrkt19036 marketing of service products target market

Your task in this assessment is to present a business report to the owner/manager of a service that you visited to give feedback on the service standard that is provided to the target market. Your first step is to decide on the service provider where you have consumed a service product. You are to choose one experience that you have had in 2021 as a consumer of a service to analyse for this assessment task. Please describe the service provider as well as its target market. Secondly, you are to critically examine how well the service operation uses the following two of the 7Ps of marketing for its target market: Promotion and People. Lastly, you are to make two recommendations for the service you are examining. The first should be focused on how either its Promotion or People can be improved, and the second should be about the most possible service failure that could occur to the service provider, and a creative service recovery strategy to address the failure. Your report should be submitted in a single Word document, has a maximum word limit of 1600, and requires a minimum of 10 references. Your report should follow the subsequent structure: Title page; Executive summary; Table of contents; Introduction; Description of the service provider and its target market; Service performance analysis on two of the 7Ps; Recommendations; Reference list.

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