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Task
Based on assignment 1, you have developed a good understanding of your clients
business, approach to STP and possible differences in an Indonesian market. For
assignment 2, you will develop an in-depth understanding of the Indonesian market
environment and the competitive environment. This will be the basis for an
international marketing strategy that will enable your client to make a decision with
regards to entering the Indonesian market.
Particulars:
You will focus on the product sector/company as in assignment 1
Research and analyse the market environment in Indonesia
Develop a competitor analysis
Develop and justify an international marketing strategy for Indonesia
Assessment criteria
Presentation: Assignments are to be typed, with one and a half line spacing, and a 12-point font size. Please also allow for page margins of at least 2cm each. Overall, adopt a professional approach.
Research and analysis of the market environment (max 20 marks):
Research and analyse the market environment (PESTEL) in Indonesia based on available country information, industry and government reports, academic literature and other appropriate resources.
(quality and depth of market analysis, use of a range of appropriate resources)
Development of a competitor analysis (max 20 marks):
Develop and critically analyse the competitive market environment based on country information, industry reports, academic literature and other appropriate resources.
(depth of analysis, criticality, and use of a range of appropriate resources)
Development of an international marketing strategy (max 40 marks):
Develop and justify an international marketing strategy for the Indonesian market based on academic literature and other appropriate resources. Address
the entry mode, possible networks/partnerships, value chain, STPD, and the marketing mix.
(quality and depth of IM strategy, components of strategy
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