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Refer below case Great Dakota Bank Case From the case provided, define the parameters which form the customer acquisition cost and the customer lifetime value. You may take data from the case study and the exhibits given or even make assumptions where you deem necessary and make a powerpoint presentation where you define the parameters, assign the values and calculate in dollar terms the customer acquisition cost and the customer lifetime value. If you were in place of Marty Darrow and got a chance to go back in time and redefine the marketing campaign, what would you do differently and why?
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