this objective of this assignment is to review the viability of the en

This objective of this assignment is to review the viability of the entrepreneurial business plan of Red River Optical (RRO), Vietnam. It is aimed at developing the students awareness and appreciation of the components and development process that leads to an entrepreneurial business plan.
Marketing segment:
i) Research, design and development: this section is necessary if research and development is involved in the venture; describes the extent of research, design, and development, and the status of project milestones such as prototypes, lab tests, scheduling delays, and design work that still must be completed
ii) Market niche and market share
a) A niche is a homogeneous group with common characteristics
b) The writer should address the bases of customer purchase decisions
c) There should be a list of potential customers who have expressed interest in the product or service, together with an explanation for their interest
iii) Competitive analysis
a) Assess the strengths and weaknesses of the competing products or services
b) Comparison of competing products or services
c) Short discussion of the current advantages or disadvantages of competing products and services and why they are not meeting customers needs
d) Review of competing companies
iv) Marketing strategy
a) The general philosophy and strategy of the company should be outlined.
b) Discuss the kinds of customer groups that will be targeted for initial intensive selling effort
c) Discuss the customer groups that will be targeted for later selling efforts
d) Discuss methods of identifying and contacting potential customers in these groups
e) Discuss the features of the product or service that will be emphasised to generate sales
f) Discuss an innovative or unusual marketing concept that will enhance customers acceptance.
v) Pricing policy
a) Pricing policies should be examined
b) One should be convincingly presented, and compared to competitors policies
vi) Advertising plan
a) All advertising media that is being considered should be presented
b) The schedule and cost of promotion and advertising should be presented
Complement strong areas and explain why and criticise weak areas and explain why and then score this section
General Assessment Requirements
To be written in a business report format which requires:
o straight forward business-like language using 3rd person and passive speech;
o indexed headings & sub-headings;
o Harvard style citations & reference listing.

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