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In your analysis, you will need to address the following:
Place Decisions: a. Which channel intermediaries and channels are the most suitable in this scenario? Provide reasons for your answer with reference to the information shared in Week 7. You may use diagrams and charts. b. Which level of distribution intensity is more appropriate in this scenario? Provide reasons for your answer with reference to the information shared in Week 7. c. Which factors should XYZ Company consider when choosing a distribution channel? Provide reasons for your answer with reference to the information shared in Week 7.
Promotion Decisions: d. Which communication strategy is most suitable in this scenario? Provide reasons for your answer with reference to information shared in Week 8. e. Which type of advertising should XYZ company use to launch its product in Australia? Provide reasons for your answer with reference to information shared in Week 8. f. Which main factors should the XYZ Company consider in selecting a suitable media type? Provide reasons for your answer with reference to information shared in Week 8.
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