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Task description:
This is a task for a group of 4-5 students. This is a group written report with the groups analysis of the assigned case. The report is worth of 20 % marks. Groups are strongly encouraged to start working on the assigned case immediately. It is the Groups responsibility to ensure that the report is compliant with the guidelines comprised in this document and course profile.
The purpose of this Group report is twofold. First, to demonstrate comprehensive knowledge of the topic to a particular case (Part A) and second, to extend the knowledge of the topic by synthesising the contribution to knowledge of the two published papers (Part B).
Case 6: Sustainability and performance measurement: energy supplier
Origin Energy is an integrated energy company, involved in gas exploration and production, power generation and energy retailing. The company operates Australia’s largest power generation portfolio, supplying 13 per cent of power generation capacity to the Australian market. Origin supplies electricity to more than 4.3 million customers throughout Australia. On the following page you will find a description of some of Origin Energy’s sustainability objectives and strategies, which was part of the 200712 five-year plan.
Required:
1 Identify the key stakeholders and for each major group of stakeholders, explain how these strategies were likely to meet their needs.
2 For each strategy: <- this question only
(a) Is there a cause and effect link between the objective and the strategy? Explain your answer.
(b) Suggest lag and lead indicators that could be used to measure performance.
3 Now turn your thoughts to the balanced scorecard. Work from each of the strategies in the diagram to suggest performance measures for each of the four balanced scorecard perspectives: financial, customer, internal business process, and learning and growth. Remember that there should be a cause and effect relationship between strategies and measures.
4 Given these strategies, is there any need to add a fifth dimension to the balanced scorecard? If so, which particular strategies could be included in this fifth dimension?
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