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Presentation/PPT
27/08/2022
Write an 8-10 page report (includes cover page and list of references) using double-spaced, 12-point Times Roman font as per the following parameters: Part I: Market Audit and Competitive AnalysisDiscuss the implications of the following variables for your international marketing plan: Customers: Describe the target customers as best as you can. Use demographic, psychographic, behavioural, cultural, or geographic segmentation. If applicable, consider both business-to-business clients and business-to-consumer customers Characteristics of the market: Use recent secondary research data to identify the size of the market potential and the demand for your product. How is the marketing level in the host country in relation to its level of economic development? Briefly discuss relevant growth factors and information technology. Does your host country show a sophisticated marketing orientation? Does your target segment include any characteristics of the bottom-of-the-pyramid markets? Discuss patterns of multinational cooperation and trade association relevant for you project Part II: Market-Entry Mode Consider the pros and cons of three possible market-entry mode strategies from the ones discussed in Chapter 12 of your textbook (e.g., exporting, contractual agreements, international alliances, foreign direct investment, or other/hybrid arrangement) Which mode of entry are you planning to apply and why? Justify your market-entry choice(s) Discuss briefly the organizational approach for your project: centralized, regionalized, or decentralized decision making Criteria for Evaluating Assignments The following criteria will form the basis for evaluating your assignment: Substance Content Addresses all points of information as outlined in the criteria and requirements for the assignment. Knowledge Demonstrates your knowledge, incorporates all the relevant elements and variables, and makes a compelling case for how the variables will influence the marketing of your product in that country. The report will be graded on the quality of the argument, not on the particular conclusion you reach. Theory & Practice Demonstrates your ability to connect your own experiences and opinions with the course material and any outside sources. Critical Thinking Demonstrates your ability to express your opinion clearly and to draw the best possible conclusions from your findings and analysis. ResourcesResearch sources are relevant, current, and credible. They are clearly documented. Presentation Remember that you will be judged by the quality of your work, which in this case will be your report. The writing guidelines below will assist you with the quality of your written work, including writing style, referencing expectations, and format. These writing guidelines are to be applied to all assignments for this course. Writing Guidelines All assignments are to be typed using double-spaced, 12-point Times Roman font and include a cover page (with your name and student number) as well as a reference list (included in the page count).
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