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N.B: Your grade will be subject to grade deductions if you did not comply with the following criteria:
Proper referencing (Harvard referencing) – Deductions could be up to 5 grades.
In-text referencing- Deductions could be up to 5 grades.
Adherence to specified word count Deductions could be up to 5 grades.
Use of the E-library/External resources Deductions could be up to 5 grades.
In this TMA, you need to demonstrate your knowledge and understanding of the importance of the internal business workings. In short, The Ford case provides an opportunity for an investigation of the entire arc of strategic management, with special attention to how strategies are formulated under uncertain and evolving conditions and how can a company like Ford create competitive advantages in the marketplace that are not only unique and valuable but also difficult for competitors to copy or substitute. Case main objectives are:-
1. To examine how external and internal forces affect competitive strategy.
2. To examine the role of resources and capabilities to create competitive advantage
3. To investigate the choices of strategies in a highly turbulent industry
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In your answer, you should show critical, analytical and justification skills of the subject matter, rather than mere description.
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You should present a well-structured and organized piece of work that is of your own creation.
-In an essay format answer the following three questions:-
Q1. Critically analyze and discuss the key forces in the general and industry environments that affect Fords choice of strategies.
Q2. Critically assess Ford internal resources, assets and capabilities that may give Ford a competitive position. Explain how Ford creates value to customers. Identify problems you think they are facing in respect. (35 marks-750 words)
Q3. Discuss Ford Business Level strategies and Corporate-level strategy .What are the advantages and disadvantages generated from such strategies? Suggest ways by which Ford may improve and sustain its competitive position.
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