concordia dtm402 marketing and management classroom discussion

Case Study- In-Class Presentation and Discussion Leader (15%):
Students will be provided with an article or may locate and choose one that they are interested in, that illustrates how applied business demographers do their work. The instructor will provide several case studies.

Cases provide examples of research topics, discussions of the pros and cons of various data sources, insights about the advantages and disadvantages of different analytical techniques, and formats for presenting results. In presenting the case, students will address the following as the leader of the classroom discussion:

Identify where the clients issue(s) lie.
Determine the demographic considerations
Assess the tools and techniques of demographic analysis
Evaluate the demographic work done for the client
Develop a set of recommendations for the client
Examine how the demographer communicated the results
Ask yourself whether you would have done the analysis differently
Assessment will be based on the overall demonstration that the student has in understanding of the case and leading the classroom discussion.

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