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Question:
Case Study 1:
Read and analyse the case study:
Outline how advertising to children and misleading advertising can be detrimental to consumers.
Consult the textbook and review the ACCC website below in relation to misleading advertising and marketing to children. Briefly outline the laws in relation to misleading advertising and views on marketing to children. Provide a recent (2018+) example of misleading advertising set out on the ACCC website. Do you think the advertising in the article was misleading?
Review the Voluntary Codes on ACCC website (see below) and AANA code of marketing to children (link below). Briefly summarise the intent of these documents. Do you think the fast food company should adhere to these? What are the benefits for the company adhering to the codes?
Is it ethical to market to children or to other vulnerable members of society and/or use misleading advertising? Justify your answer using virtue, consequential and non consequential ethical theories.
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