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Evaluate, using appropriate marketing theory, how LES can change the attitudes of governments in the Central Asian region, to show concern for the environment and buy renewable energy. Task 2 30 Marks Using two countries of your choice in Central Asia, critically assess how LES would approach market segmentation, market positioning and price in order to determine which country represents the best market opportunity. Task 3 25 Marks Critically assess the available market entry strategies open to LES in Central Asia. Task 4 20 Marks Strategic partnerships and alliances will be crucial to the success in international markets. a) Discuss the importance of relationship marketing to the success of entering new markets. (8 marks)
b) Using the Ansoff matrix, evaluate which strategies could be successfully used in Central Asian markets. (12 marks)
Task 5 5 Marks You should read and check your final submission for both spelling and grammar errors. Your bibliography needs to be clearly listed. References need to be properly quoted to Harvard referencing standards. Tasks need to be answered in the structure/format requested in the task
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