market research task 1 customer relationship management is the key to internet ma

Task 1:
Customer relationship management is the key to internet marketing. This can be done through
market research. In this task,
a) You will need to conduct a secondary market research to collect relevant information.
b) Next, you will need to design an online survey using survey monkey.
c) Finally, you have to demonstrate the use of electronic customer relationship
marketing.
Document the above three tasks a, b & c and produce a report to put forward your findings to
the management of Milk & Chocolates.
Task 2:
a) Design an internet marketing plan for Milk & Chocolates.
b) In order provide more in-depth information, create a presentation on the importance
and use of pay per click (PPC) advertising for the company

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