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Questions
1. Identify at least two (2) potential target markets using your knowledge of market segmentation and current research of visitors to Hawaii. Justify your opinion using a minimum of two references
2. What type of restaurant would you recommendBlackfield Hawaii Corporation build for the resort development? Explain your choice and outline your concept including the 4 product levels. Price pointis useful as it helps indicate your positioning strategy.
3. Develop an integrated communication Mix for your restaurant concept, demonstrating your knowledge of the communications process.
This could include
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