aru qh0302 marketing in the 21st century segments currently use your selected company

Introduction to live client and set brief:
1.Write an introduction, which outline your selected companys product/service range.
2.Explain the reasons for the investigation.
Analysis/ (or called: Sector background research) to demonstrate marketing environment and stakeholder awareness – to include:
Theoretical overview:
a.Define and briefly discuss what the marketing environment is
b.Why company needs to know marketing environment/ the benefits of undertaking this.
2.Application to your selected company
1)PRESTCOM Analysis of your selected Company:
2)SWOT Analysis of your selected company.
3)Stakeholder Analysis: develop the list of all the stakeholders, Power / Interest Grid)
Interpret, present and explain your findings in an appropriate format using text, tables, graphs etc.
Consumer Behaviour

1. Introduction to Consumer Buyer Behaviour AND identification of specific consumer behaviour factors.
Theoretical overview of what a Consumer Buyer Behaviour is and the benefits to organisations of understanding this.
2.Application to your selected company
Once you have identified the target market that you believe would be most suited to the your selected company, you need to identify specific buyer behaviour factors:
1)Consumer buyer decision process.
2)Influences on consumer buyer behaviour.
3)Essentially you want to know:
who is currently using your selected companys products and/or services,
what they hope to achieve from the selected company,
how much they pay for the selected companys products and service,
how often they look at other providers, etc.
Interpret, present and explain your findings in an appropriate format using text, tables, graphs.
Segmentation, Targeting and Positioning
1. Introduction to Market Segmentation AND identification of clients target market:
Theoretical overview of what a Market Segmentation is (which includes Segmentation, Targeting and Positioning) is and the benefits of undertaking this.
You should define and briefly discuss:
1)What is the market segmentation – remember to write about Segmentation, Targeting and Positioning.
2)Why companies need to know about the market segmentation
3)What are the benefits to the business
Application to your selected company
In this section you are going to apply the marketing theory to your live client. You are going to briefly discuss to following 5 questions. To answer the following questions you are going to use a mixture of internet searching and support with marketing text books.
1)Market / sales trends how many people regularly to pay for your selected-companys products or service?
2)Market segments which segments currently use your selected-companys products or service?
3)Target markets which customer segments could use and pay for selected-companys products or service?
4)Competitors who are your selected company in competition with? What do the competitors offer? How are they different to your selected company? What is their unique selling point (USP)?
5)How your selected company positions itself compared to competitors.

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more