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Choose the situation that you are going to address in this assignment. If possible, select an industry about which you have some inside information and understanding so that you are attuned to the dynamics of the industry and the various stakeholders that will need to be addressed in the Communications Strategy.
Step 2: Stakeholders
Identify the three (3) stakeholder groups that you will address in your communications strategy. For example: Stakeholder 1 Employees Stakeholder 2 Government Body Stakeholder 3 General Public
Step 3: The Media for your Messages
Once you have chosen the stakeholders, select three (3) different media to communicate your message. While the content to each of the groups will be similar, the form and tone of the message will be quite different. You will need to select different media for each stakeholder. So, as an example, from above:
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