fully describe the australian market for frozen convenience food what

Fully describe the Australian market for frozen convenience food. What does it consist of? How large is it? What is the structure of the industry- is it dominated by one or several large firms? What is it worth? Is it growing or shrinking?
What are the major issues/variables effecting this market? Which are positive and negative for the market?
What are the ways in which firms have segmented this market? What are the segmenting variables used?
Through your own observation, and research, identify the different segments in this market.
Construct a table identifying the market segments, using descriptions of key segmenting variables for each. Identify the products that are marketed to these segments. i.e. Barney Bananas to young children.
At the end of your report you will be required to make a recommendation as to which segment of the market, would be the most profitable to target. You must identify one of the segments that you have identified.

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