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Questions:
Case Study: Euro Disneyland
On January 18, 1993, Euro Disneyland chair Robert Fitzpatrick announced he would leave that post on April 12 to begin his own consulting company. Quitting his position exactly one year after the grand opening of Euro Disneyland, Fitzpatrick with his resignation removed U.S. management from the helm of the French theme park and resort
Tasks:
Using Hofstedes four cultural dimensions: Power-Distance, Uncertainty-Avoidance, Individualism-Collectivism and Masculinity-Femininity as a point of reference, what are some of the main cultural differences between the United States and France which are relevant for the US MNC Disney?
Political, legal, and technological environments can alter the landscape for global companies. Changes in political, legal, and environmental conditions open-up new business opportunities but close some old ones. What were the main highlights in terms of the political, economic, social, technological, environment and legal aspects (PESTEL) in France that impacted the US MNC Disney?
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