read section 1 in your study guide and answer the following questions

Read Section 1 in your Study Guide and answer the following questions (30- 50 words each)
3. Explain the four main principles/ elements of good customer service in your own words?
5.Research your refund rights as a consumer on the Office of Fair Trading website . Explain what the consumers are guaranteed under the law for the services they buy.
Read Sections 2 and 3 in your Study Guide and answer the following questions (50-100 words each)
1. Mr Smith is thinking about setting up a new restaurant in the city. He wants to find out about the local customers needs and preferences. He wants to understand what his future customers need, want and expect from a local restaurant.
o What type of information should he collect about future customers?
2. You have been hired by Mr. Smith to help him conduct the research for his new restaurant that he has just opened in the city. Complete the table below to help Mr X identify the best research method for each question:

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