1 provide a succinct description of the business the industry in which

1. Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides (10%) 2. Describe the business model canvas of the selected business using the nine building blocks (20%) 3. Explain the key relationships that exist across the nine building blocks
4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success 5. Evaluate what will contribute to downside risk 6. Discuss the changes you would make to the business model if this was your business (20%)
Learning Outcomes Assessed:
Define and apply key concepts of innovation in commercial, digital, service, and social contexts Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic Identify and discuss the technical, financial and organisational constraints to innovation in markets that occur in real-life through the use of teamwork and brainstorming

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