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Task:
Highlight the key points about the Target Country a person about to do business there should know about. Emphasize points that relate to the product or service you are proposing to bring to the Target Country and how those points impact your proposal to enter the Target Country (both positive and negative).
This section should address:
Political highlights: (how stable is the country, is it business friendly, how and why?), legal system as it applies both to doing business in the country and protection of intellectual property (how might this impact your product/service/company?).
Economic highlights: trading relationships or existing or proposed trade agreements with Canada (do many Canadian companies already operate there or would you be the first?), GDP, population growth, inflation rate, PPP.
Business information: E.g. tax system (how does this impact your company?); attitude to foreign investment and repatriation of funds (is it foreigner friendly, even Canadian friendly?); are there taxes or rules on taking profits out of the country?; is the labour force educated and/or sufficient in the target market for you to meet your HR requirements?
This is where you will decide what market entry mode or strategy will be used to enter the target country. Some of the decision factors might include:
1. How is business conducted in the target market and industry sector?
2. What are the companys export strengths and weaknesses?
3. How much service and after-sales support will customer require?
4. What trade agreement or barriers (tariffs, regulations, policies) apply to the target market?
This is where you will decide what market entry mode or strategy will be used to enter the target country. Some of the decision factors might include:
1. How is business conducted in the target market and industry sector?
2. What are the companys export strengths and weaknesses?
3. How much service and after-sales support will customer require?
4. What trade agreement or barriers (tariffs, regulations, policies) apply to the target market?
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