biz301 organisational creativity and innovation essentially the following are the

Essentially the following are the key issues to investigate and analyse, then write the essay on how the insights from these issues apply to organisations: (i) How to define creativity and innovation? (ii) What are the differences between creativity and innovation? (ii) What do the writings of academics and practitioners reveal about creativity and innovation? (iv) What experiences of creativity and innovation has the student writer gained? The topic essay is one that requires a strong narrative story that relates to the theory and practice of creativity and innovation in an organisational setting. It requires the student to research the current body of knowledge in creativity and innovation, assess how these insights apply to organisations, and present an essay on the role of an individual in developing strong creativity and innovation in an organisation. To help you focus on this topic, aim to identify examples of people and/or organisations whose success was/is based on creative thinking, and what they did to achieve success with innovation. Look to identify the key ingredients to successful creativity and innovation Leadership, Focus, Passion, Interest, Invention, and Entrepreneurship. Try to find people and organisations that are less well known than the usual examples, such as Apple, Google, Uber, etc. The aim is to learn how to spot innovation in action all around, thus focusing in on examples from industry, field, country, and area of interest that they are experienced with and familiar. The essay should be a document of about 2500 words, plus an Executive Summary, Mind Map, and any Appendices if required. Please also include a short one page personal reflection on what you learnt by doing this essay, and how you might apply the insights gained

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