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Choose one of the following companies:
National Australia Bank
Optus
Holden
Eagle Boys
Sportsbet
LJ Hooker
Your task in Assessment 3 is to write a social media marketing report for the senior management of your chosen company.
You will need to address the following in your report:
1. Use the four steps model for developing a social media marketing strategy as the basis for researching and analysing your company’s use of social media. This will help to summarise your chosen company’s history with and current use of social media;
2. List and explain which social media platforms (e.g. Facebook, YouTube, Instagram, Twitter etc.) are being used by your chosen company and assess the overall use of and effectiveness of each of these platforms; and
3. Make 3 recommendations to improve and enhance your chosen company’s social media marketing efforts.
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