lsu mkt701 marketing management strategic recommendations

1) Identify the range of decisions implicit in strategic marketing management and planning.
2) Apply a variety of analytical frameworks to making such decisions.
3) Demonstrate critical thinking in decisions that are innovative and sustainable.
The case analyses should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case and external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies.Think BIG PICTURE (internal/external factors, complementary products/industries, sustainability, etc.). Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years. At the same time, analyses should explain in detail the logic and process behind implementing such initiatives. Please use the below rubric as a guideline and checklist for your submission

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