your task is to create a 12month marketing communication plan

Your task is to create a 12-month marketing communication plan (IMC) to promote your green credentials based on the use of Rainforest Alliance certified seal. It needs to contain background information, market information, a brief overview of your creative strategy, the media schedule and the budget.
The Rainforest Alliance website gives you tips for using the certified seal, how to raise awareness among consumers, employees, the media and your online community.
This task requires you to research and locate a brand (identify the product of the brand) and then use the certified seal and create an integrated marketing communication plan (It can be a brand/product already using the seal OR a brand/product of your choice).
You need to compile and justify the following information about your marketing communication plan. This is an academic report and you need to support your ideas with relevant theory from the textbook and academic sources (use at least the references from A2). Each section of the plan needs to include definitions and descriptions of the key theoretical points and then needs to be applied to the marketplace through specific details of your strategic plan. You need to include secondary market data. Conclusion and recommendations sections should not contain theory, but be an overview of your plan.
The report needs to contain the following information:

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(550 words)

Approximate price: $22

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550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
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