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Design an integrated marketing communication campaign for a specific brand. You will need to develop a campaign appropriate to the brand and target market, including the creative concept, media platforms, and below the line strategy. The brand is AM. AMP is a financial services company in Australia and New Zealand providing superannuation and investment products, insurance, financial advice and banking products including home loans and savings accounts. Beginning in 1849 as the Australian Mutual Provident Society, managing life insurance, AMP has evolved over 170 years to be a publicly listed, global wealth manager.
The recent Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry found that AMP breached their responsibility to the market on numerous occasions.
Your task is to create a campaign that re-builds market trust. Further details are presented below
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