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The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time. (It can be an innovation you come up with yourself or something you learned about by reading or watching TV, etc.) Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation. Develop the business case document based on the business template provided in class. This will require you to write a business case with five separate sections: 1) The problem the innovation can solve; 2) Benefits of the innovation; 3) Strategic response or plan ; 4) Project options analysis; and 5) Delivery of the recommended solution. Students will have the opportunity to work on the business case document in class from week 6. Each person is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and use assumptions that can be justified in a commercial setting. Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each one. you are encouraged to work with content beyond Tidd & Bessant (2013) and Osterwalder & Pigneur (2013). you must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured. You should have at least 5 refereed journal articles, at least 15 other sources (e.g. statistics, annual reports, industry publications, etc.), appropriate justification or mathematical models (such as, NPV analysis, Wolfram alpha), and business development issues specific to the problem or need expressed. You may utilise appendices to support your business case. “THE PITCH” AND BUSINESS CASE POWERPOINT PRESENTATION (25% of the total mark for this unit) “The Pitch” and the Business Case. Each one of you present a PowerPoint presentation that summarises the key points of your business case. The presentation contains a brief ‘pitch’ and a more detailed presentation of the business case. The entire presentation should be roughly 12 minutes in duration. you should contribute to the delivery of the presentation (roughly) equally.
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