mq mktg2005 integrated marketing communications organisation and product category

Write half a page.
Excellent exposition of the history of the organisation and product category. The introduction succinctly communicates the business case sharply, including many related issues. Evidence that the team has prioritised these issue
Campign objective
Write half a page.
Objectives clearly spelt out with a sharp and precise articulation of the assumptions and rationale for adopting these objectives. Evidence or research suggestions to show how these objectives can be measured.
Consumer insight
Write one and a half pages.
Excellent marketing research and competitive analyses.

Evidence that research yields in-depth consumer insights. Evidence that the team then use these insights to come up with one key insight and then logically and convincingly suggest a positioning for the brand and the creative idea.
Creative idea and intergration

Write three pages.
Excellent justification why this particular brand name, logo, slogan and creative concept were created. The justification shows some logic that these creative elements are
(i) consistent with the desired positioning,
(ii) easy to decode
(iii) can create contagion or connection with the selected media and
(iv) reinforce each other. Clear, succinct and convincing argument.

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more