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Presentation/PPT
27/08/2022
Questions:
This assessment task requires you to demonstrate competency and knowledge in assessing and recommending marketing strategies. This task is asking students to investigate Tesla Motors and identify, explain and present its marketing strategies in an international market.
Recommend Marketing Strategies for Tesla Corporation
You must answer all eigh questions below which relate to marketing strategies in a targeted market.
nvestigate Teslas market analysis (see Tesla company analysis and marketing strategy (report) and discuss how their current customers needs are addressed. In your answer, discuss the innate needs of Tesla customers versus their acquired needs (Hint: Research and apply Maslows Hierarchy of needs to Teslascustomers)
Justify whether or not the motives discussed in Question 1 influence the decision making ability of a consumer to want to purchase a vehicle.
Provide a rationale on why Teslas focus of appeal is attractive to consumers. Your answer must include details of the key influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies.
Using Handout 1 (Tesla Motors Inc. Company Analysisrefer to Appendix 1),calculate:
The percentage growth in Research and Development from September 2014 to June 2015
The percentage growth (decline) of Net Income (Loss) over the same period
Explain the budgetary requirement that is impacting these figures.
Discuss whether Teslas focus of appeal (attraction) has an impact on the budgetary requirements of the marketing plan in Australia and in the USA.
a) Research the ACCCs guidelines on Advertising and Selling via this link: https://www.accc.gov.au/publications/advertising-selling
Outline the key provisions of the ACCCs legislation affecting Teslas marketing operations and discuss whether you believe Tesla are meeting all legal and ethical obligations around their marketing and advertising.
b) List two (2) more examples of key legislation, codes of practice and/or national standards applicable to
Teslas marketing operations, e.g. OHS/WHS, privacy, World Trade Organisation determinations etc. You should refer to the following links to help you research the legislation:
https://www.business.gov.au/risk-management/health-and-safety/whs-oh-and-s-acts-regulations-and-codes-of-practice
https://www.oaic.gov.au/privacy/australian-privacy-principles/read-the-australian-privacy-principles/
https://dfat.gov.au/trade/agreements/in-force/ausfta/fact-sheets/Pages/understanding-the-agreement.aspx
For each one, provide a short summary of how you think Tesla addresses these requirements.
Investigate Teslas cultural appropriateness in the international market. How does this link to Teslas focus of appeal?
List and describe external sources of information (Car Industry Reports sites etc) used when formulating marketing strategies in international markets such as Australia.
Briefly discuss the internal source of information Tesla would use (Marketing Report) to enter Australia.
There are several market analysis techniques (SWOT, Five Forces etc) that Tesla use in the report. Identify, research and describe the benefits and issues of at least three (3)of the techniques.
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