as a newly joined marketing assistant of the nike marketing team you h

As a newly joined marketing assistant of the Nike marketing team, you have been asked by the director to write a report addressing the following task areas:
(Word counts below are indicative)
Task 1: Marketing orientation (LO1)
a. Nike uses the marketing orientation approach in business. Provide examples of how Nike demonstrates they are taking a marketing orientation approach. (200 words)
Task 2: Marketing environments (LO2, 3)
a. Explain the components of a marketing environment analysis (200 words)
b. Identify three (3) macro environmental factors that impact Nikes marketing decisions. Discuss whether these factors create marketing opportunities or threats for Nike (250 words)
c. Discuss two (2) forces in Nikes micro environment that should be monitored (150 words)
d. Identify and explain three (3) internal environmental factors that could be considered as either strengths or weaknesses in Nikes operation, from a marketing perspective (200 words)
Task 3: Marketing strategies (LO3)
a. Explain the importance of market segmentation in planning a marketing strategy for Nike (150 words)
b. Discuss whether Nike uses a differentiated or undifferentiated targeting strategy for its womens product range, use examples to illustrate your points (250 words)
Task 4: Marketing mix (LO1)
a. Using the 7ps, Identify and describe Nike womens current marketing mix ensuring you provide detailed descriptions (400 words)
Part 2
Individual Communication Campaign (A4 Poster and 500 words rational)
The Marketing Director has announced a new objective for the company:
To increase awareness of Nikes womens only store free training services in London, from 12% to 25% by December 2017

In order to communicate Nikes new objective, the marketing director requires you to prepare:

Task 1: A visual illustration (an A4 poster supported by texts and images)
following the guide below:
a. The content of the poster should be appealing to both internal and external stakeholders (i.e. employees as well as customers).
b. The content must include image/s and brief written message/s that will increase awareness of Nikes womens only store free training

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more