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Presentation/PPT
27/08/2022
As a newly joined marketing assistant of the Nike marketing team, you have been asked by the director to write a report addressing the following task areas:
(Word counts below are indicative)
Task 1: Marketing orientation (LO1)
a. Nike uses the marketing orientation approach in business. Provide examples of how Nike demonstrates they are taking a marketing orientation approach. (200 words)
Task 2: Marketing environments (LO2, 3)
a. Explain the components of a marketing environment analysis (200 words)
b. Identify three (3) macro environmental factors that impact Nikes marketing decisions. Discuss whether these factors create marketing opportunities or threats for Nike (250 words)
c. Discuss two (2) forces in Nikes micro environment that should be monitored (150 words)
d. Identify and explain three (3) internal environmental factors that could be considered as either strengths or weaknesses in Nikes operation, from a marketing perspective (200 words)
Task 3: Marketing strategies (LO3)
a. Explain the importance of market segmentation in planning a marketing strategy for Nike (150 words)
b. Discuss whether Nike uses a differentiated or undifferentiated targeting strategy for its womens product range, use examples to illustrate your points (250 words)
Task 4: Marketing mix (LO1)
a. Using the 7ps, Identify and describe Nike womens current marketing mix ensuring you provide detailed descriptions (400 words)
Part 2
Individual Communication Campaign (A4 Poster and 500 words rational)
The Marketing Director has announced a new objective for the company:
To increase awareness of Nikes womens only store free training services in London, from 12% to 25% by December 2017
In order to communicate Nikes new objective, the marketing director requires you to prepare:
Task 1: A visual illustration (an A4 poster supported by texts and images)
following the guide below:
a. The content of the poster should be appealing to both internal and external stakeholders (i.e. employees as well as customers).
b. The content must include image/s and brief written message/s that will increase awareness of Nikes womens only store free training
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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