model the author of our course textbook developed his business model can

The author of our course textbook developed his business model canvas approach to business planning through the instrument of his doctoral thesis. Note the two articles in the reading material (Lessons area) that relate some of the development of the Osterwalder and Pigneur business model canvas (along with other models). This first assignment is a 450-600 word research paper (using the two scholarly articles referenced above, plus two additional journal sources) that lends insight into the development and use of the business model canvas and the person(s) who developed it. NOTE: Four (minimum) scholarly journal sources are required for this paper. DETAILS: Discuss the genesis of the Business Model Canvas What are the unique features of the approach of the Business Model Canvas? How does the Business Model Generation compare/contrast to other business model approaches? What are the benefits and/or limitations of using Osterwalders business model canvas in the context of your organization?( any oil industry organization, can be BP) PROCESS: APA format, which means that you need to write a Title Page and References Page separate from the body of the text of the paper (no abstract or author note are needed). NOTE: Do not use macros or automatic referencing in your papers for this course. The auto features usually cause unforeseen problems in format. Plus, part of this course involves the students acquisition of the essentials of the APA style format.

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