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Presentation/PPT
27/08/2022
QUESTION 1
Reflect upon the Diversity and change management practices in your company or in any company of your choice. In your opinion, what are the areas of improvement?
QUESTION 2
Read the short case study.
Case Study: Delivery Disaster (Robbins & Coulter, 2012, page 454)
When two Dominos Pizza employees filmed a gross prank in the kitchen of the restaurant in Conover, North Carolina, the company suddenly had a major public relations crisis on its hands. The video ended up posted on YouTube and other sites and showed a Dominos employee preparing sandwiches for delivery while putting cheese up his nose, nasal mucus on the sandwiches, and violating other health-code standards, with another employee providing narration. By the next day, over a million disgusted people had viewed the video and discussion about Dominos had spread throughout Twitter and Google.
As Dominos quickly realized, social media has the power to take tiny incidents and turn them into marketing crises. A company spokesperson said, We got blindsided by two idiots with a video camera and an awful idea. When the company first learned about the video, executives decided not to respond aggressively, hoping the controversy would quiet down. What they missed, though, was the perpetual mushroom effect of viral sensations. The chief marketing officer of a social media marketing firm said, If you think its not going to spread, thats when it gets bigger. And as Dominos discovered, it did. In just a matter of days, Dominos reputation was damaged. Customers perception of its quality went from positive to negative. One brand expert said, Its graphic enough in the video, and its created enough of a stir, that it gives people a little pause.
So what happened to the two employees? Although they told Dominos executives they never actually delivered the tainted food, they were fired and charged with a felony. And Dominos posted its own video featuring its top manager addressing the incident on YouTube not long after it occurred.
Question 2.1
Discuss the barriers to communication that you find in your own organisation? Provide at least 4 suggestions as a manager to improve communication within your own organization using any of the communication model?
Question 2.2
Youre a manager of a workplace that has different generations. How will you approach engaging and motivating your employees? Do you think Gen Y employees are going to be more difficult to engage and motivate? Discuss the above using a relevant motivational theory.
QUESTION 3
Identify someone who you consider as an excellent leader. What type of leadership style(s) does he/she exhibit? What conflict management tool can a leader use to diffuse conflict(s) in an organization?
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