what are your purposes in writing or speakingwho is your audience how

What are your purposes in writing or speaking?
Who is your audience? How do the members of your audience differ from each other? What characteristic are relevant to this particular message
What information must be included
What reasons or reader benefits can you use to support your position
What objections can you expect your readers to have? What negative elements of your message must be deemphasize or overcome?
How will the context affect the readers response. Think about your relationship to the reader, morale in the organization, the economy, the time of the year and any special circumstances

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