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1. Identify and describe the three business-level strategies. Describe how they differ from one another and provide an example of each.
2. Companies should use investment entry modes whenever possible because they offer the greatest control over business operations. Do you agree or disagree with this statement? Are there times when other types of market entry offer greater control? When is investment entry a poor option?
3. Suppose that the product preferences of cultures and people around the world continue to converge. Identify two products that will likely be affected and two products that will likely not be affected by this convergence, and explain why. For each product, how will the changes influence the marketing managers job?
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