positioning chapter 8 discusses the concept of positioning positioning refers to

Chapter 8 discusses the concept of positioning. Positioning refers to how a product is designed to be perceived in the marketplace by the target market against its main competitors. There are several positioning strategies used: Against a Competitor: Positioning your product directly against a competitors typically requires a specific product superiority claim. Away from a Competitor: Positioning yourself as the opposite of your competitor can help you get attention in a market dominated by some other product. Benefits: This strategy focuses on a benefit your product provides to your target audience. Product Attributes: Highlighting a specific attribute of your product can also be compelling. Usage Occasions: This kind of positioning stresses when or how your product is used by your target audience. Of the above-mentioned strategies which one applies to Netflix and how are they positioned in relation to its competition? Justify your answer based on chapter 7 and research. Present your analysis in 450-500 words. Paper must adhere to the following: a. APA 6th Edition b. Times New Roman font, double spaced c. References must be cited within the body of the paper d. References must be from current trade journals, magazines and newspapers (within the last 5 years). e. Paper must be submitted via Blackboard. I will NOT ACCEPT papers submitted late or via e-mail. Late paper MUST be pre-approved. See late policy outlined in the syllabus.

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