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PR practitioners know that a good news release should be written in the same way a journalist would write a story. Editors and journalists of newspapers will be looking out for stories that must be of interest and have some news value for their readers.
In this assignment, you are to discuss the tools of media relations through an application of the concepts of news release writing to garner positive news coverage from a news release that provides compelling and newsworthy information.
For this assignment, you are to assume that you have just founded a social enterprise that sells products online made by the Singapore-based beneficiaries (e.g. the hearing impaired, single mothers, etc.) whom you hope to help. You plan on issuing a news release to launch your social enterprise. You may make up the information about your social enterprise, but do ensure that the information mirrors real-world conditions in Singapore as much as possible.
To complete this assignment satisfactorily, please provide the following answers:
a) Give your online social enterprise a name and describe the products that you are selling. (5 marks)
b) Briefly describe the goal of your social enterprise, and the beneficiaries who you wish to help as you evaluate the challenges facing your media relations development efforts. (10 marks)
c) Apply the tools and concepts of media relations to garner positive coverage by drafting a news release in the standard news release format, written in the inverted pyramid style. Include a clear news angle in the title and lead paragraph that is supported with newsworthy points about the social enterprise, the products it sells and how this benefits the beneficiaries. (65 marks)
d) Language, Organisation and APA Citation
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