pr practitioners know that a good news release should be written in th

PR practitioners know that a good news release should be written in the same way a journalist would write a story. Editors and journalists of newspapers will be looking out for stories that must be of interest and have some news value for their readers.
In this assignment, you are to discuss the tools of media relations through an application of the concepts of news release writing to garner positive news coverage from a news release that provides compelling and newsworthy information.
For this assignment, you are to assume that you have just founded a social enterprise that sells products online made by the Singapore-based beneficiaries (e.g. the hearing impaired, single mothers, etc.) whom you hope to help. You plan on issuing a news release to launch your social enterprise. You may make up the information about your social enterprise, but do ensure that the information mirrors real-world conditions in Singapore as much as possible.
To complete this assignment satisfactorily, please provide the following answers:
a) Give your online social enterprise a name and describe the products that you are selling. (5 marks)
b) Briefly describe the goal of your social enterprise, and the beneficiaries who you wish to help as you evaluate the challenges facing your media relations development efforts. (10 marks)
c) Apply the tools and concepts of media relations to garner positive coverage by drafting a news release in the standard news release format, written in the inverted pyramid style. Include a clear news angle in the title and lead paragraph that is supported with newsworthy points about the social enterprise, the products it sells and how this benefits the beneficiaries. (65 marks)
d) Language, Organisation and APA Citation

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more