pricing questionpricing is said to be one of two strategic levers used to optimiz

Pricing is said to be one of two strategic levers used to optimize revenue and is arguably the most critical component of revenue management
In this assessment, you will prepare a report as if you were the revenue manager for the Novotel Sydney on Darling harbor.
You are asked to present a report to your hotels general manager that recommends a revenue management strategy for the financial year 2016 July/ 2017 June. Aspects that require critical consideration are:
1.As analysis of market segmentation
(Business or transient, leisure, government, contracts, tours and travel groups etc). Write about environmental scanning, trend analysis and generational targeting, total customer worth and total customer value)
2.An analysis of the competitor set
(Identifying the competition, competitive intelligence, competitive advantage, SWOT analysis, developing strategies according to competitive SWOT analysis)
3.Demand forecasting
(Supply and demand, price elasticity, managing demand, impact of price elasticity on consumer spending and revenue, demand forecasting)
4.Channel analysis
(Reservation evolution, Global distribution system (GDS), property management systems, distribution costs, channel selection)

Read less

Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more