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History
Is this a new or existing business? If new, explain how the opportunity was identified. If existing, when was it established, what products and/or services are currently offered, where is it located, what is the revenue/turnover, how many employees, and are financial records available?
Goals
Explain the reason(s) why this business opportunity is being pursued.
1.2 Core Activities of Proposed Business
Describe the main business activity
1.3 Location
Discuss the physical location of the proposed business and area to be serviced in terms of region, city, town and infrastructure (roads, communications, etc.), as well as distances from nearest main centres.
Product and/or service description
Detailed description
What products and/or services will be manufactured or sold
Existing customer behavior
What products or services are potential customers currently using to fill the identified need?
Expected change
Will potential customers change from existing products to your products and why? What is required to convince them?
Suppliers and Competitors
Name existing or potential product suppliers and competitors
Location
Where is the head office and local branches?
Experience and reputation
How have you assessed the experience and stability of the supplier and competitor?
And the quality of their products?
Financial analysis
Pricing of the product or service
Cost of the production
Profit/Loss of the product
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