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Presentation/PPT
27/08/2022
Question:
Digital Customer Reviews
Online reviews offer a powerful insight into opinions of consumers. You are to select a product or brand and analyse two different sources of online reviews. For this assessment, you are required to collect data from online platforms and to analyse these data using an exploratory research design.
For each of the types of sources, you are to analyse 10 different reviews. If you select a type of review which has more than 500 words, you may analyse only 5 different reviews.
You must demonstrate Critical Thinkingwhen you are conducting the analysis. If applicable, the information that you have obtained from the project brief could be used in other assessments for this unit.
Your report should include:
1. Research Background
Introduction to the topic/report.
Identify and discuss two strengths and two limitations of the selected source of online reviews applying to your selected client. You should complete the table below.
Source
Strengths/
Limitations
Implications to your client/brand
Type of Online Review 1
Strength 1
Type of Online Review 1
Strength 2
Type of Online Review 2
Strength 1
Type of Online Review 2
Strength 2
Type of Online Review 1
Limitation 1
Type of Online Review 1
Limitation 2
Type of Online Review 2
Limitation 1
Type of Online Review 2
Limitation 2
*
Please edit table accordingly
What is the main purpose served by your current research? Spell out all the research objectives you want to achieve. e.g. To understand consumers attitude towards Hilton Sydney hotel.
Identify two metrics which are relevant to the selected types of reviews. Briefly apply these metrics to your topic.
You are required to use past research (secondary data) that could help provide some insights into the problem. (Use secondary research findings: Provide a critical analysis of the findings from peer reviewed journal articles, newspapers, internet, reports and other sources.)
2.
Research Methodology:
Provide a description of how the entire process was carried out.
Methodology:
Explain how you collected and analysed the data. Include a description of the
sample (e.g., type of sample and why they are chosen). Include any limitations that have been identified.
Findings and implications:
Provide a short summary of the results. Use passages from the reviews to
illustrate your interpretation. You should use a similar table as the one below to include your results. Interpret the results and explain what it means for client.
Celebrity
influence
(theme)
Indicative comments
Sub theme1 -Influence upon
consumers attitudes
and opinions
I guess he has influenced me to be more persistent, follow what I want.
(Carl, depth interview participant, in relation to one of his favourite
To actually love myself for whom I am. Instead of depending on peoples
comments. I learn this form this kind of people.
(Amanda, depth interview participant in relation to one of his favourite
celebrities, Adele)
Because I come from a family where, especially my grandpa, they really
dont accept adoption. because my parents had family issues, couldnt
conceive and stuff like that I would rather invest the money they spent by
adopting a child Because of Angelina I believe that I am more willing to
adopting a child.
(Amanda, depth interview participant, in relation to one of his favourite
celebrities, Angelina Jolie)
Because I watch his program, I started to bake cakes and make deserts … I
started to cook because of him and eat healthier.
(Britney, depth interview participant, in relation to one of his favourite
celebrities, Jamie Oliver)
They influence attitudes. For me attitudes, are very important
(Laura, depth interview participant, in relation to her favourite celebrities)
**apply this table to online reviews
Referencing Guide:
Chicago referencing style
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The writer is very fast, professional and responded to the review request fast also. Thank you.
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