environmental and media scanning you are required to track a current issue in the

You are required to track a current issue in the media by undertaking weekly environmental and media scanning and analysis from Monday of Week of Topic 3 of the semester to the Monday of the week before the due date. You need to identify a current issue in the media and one organisation affected by that issue, who will be your client for this exercise. You need to provide a thorough issue analysis in the form of a research plan. Maximum 1000 words The research plan is designed to provide enough detail on the issue, the organisation and the methodology you will employ to track and research the issue so that you could, in theory, write a comprehensive plan . You must draw on both academic and non-academic references to support your analysis. It should include: 1. Background of the client; 2. An overview of the issue; 3. An overview of the key stakeholders; 4. An analysis of the impact of the issue on the client; and 5. A description of the methodology you would employ to track and research the issue and collect relevant data to inform a final plan. Issue to track: United Airlines passenger who was forced to leave the flight Referencing needs to be APA latest – 2 journals referencing and 3 other academic

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