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Have to prepare a report on Australian domestic e commere site as well as a presentation ppt for class presentation. Students have to select an Australian e-commerce website (such as gumtree) and undertake an in-depth evaluation of it, identify the main features and determine the applied business model including all related discussion and materials provided in the course.
Provide an overview and description of the nominated website. Identify and elaborate the main feature or features of the website. Identify the positive and negative aspects of the website. Draw particular attention to the interaction and usability aspects of the interface. In addition, students have to answer the following two questions for the website:
Question 1: Determine the applied business model and whether it is in the exposure stage, interaction stage, e-commerce stage or e- business stage. Provide reasons for your answer (max 400 words).
Question 2: Analyse the current website and formulate an E-Commerce implementation strategy to present to the class. E-Commerce implementation strategy should take into account all the services of the website.
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