mktg202 marketing research qualitative research report

The short qualitative research report (max 4 pages) is comprised of the following FOUR main sections:1. Provide an overview of the research conducted in the 2009 report. Please provide a bit of background (why is this research needed?) and state the MDP and MRPs. In relation to the MRPs, you are to synthesise the findings of the qualitative research report provided. (Note: Not all findings which you find in the report may be relevant to the MRPs, so its up to decide which ones you will briefly discuss). (Continued overleaf)2. Outline the original/provided type of methodology in the 2009 report. More specifically, you need to: (1) name the general type of research used (i.e., qualitative or quantitative research), (2) name and briefly describe the specific research method(s) that was/were used (e.g., depth interviews, focus groups, ethnography, observation etc.), and (3) identify the sample size(s) used in the report, as well as who was sampled.3. Critique the 2009 research methodology. More specifically, you need to: (1) provide an analysis/critique about what the implemented 2009 methodology did well and what it did not do well. Make sure to justify why it was/was not implemented appropriately (i.e., advantages, links to research objectives). Ensure that you justify your answers.4. Suggest and justify a new methodology for the 2021 research which uses qualitative research method(s). Provide details about your chosen methodology. For example, where applicable type of qualitative research method(s), participant selection (who?), place/location where you propose to conduct the research, sample size. Provide as much detail as you would like (given page limit restrictions). Make sure to justify your chosen methodology (i.e., linkages to strengths of the research method(s) and the MRP) and why you believe this would be better than the methodology used in the 2009 research.

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