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Presentation/PPT
27/08/2022
Exporting Australian Wildflowers case and design a potential international business strategy. This will firstly involve reading the case several times, and then undertaking secondary research on fresh flower exports to Europe (from a number of countries) in order to identify existing alternative business models underwriting international business strategies in the fresh flower export product category. It will secondly involve the identification of a number of the key theories and concepts taught in international business strategy that are potentially useful in providing consultancy advice to the prospective international business in the case. Thirdly it will involve proposing two alternative international strategies for the prospective international business in the case. Fourthly, you should select the international business strategy that you consider the most appropriate (and then provide a justification for your choice). Fifthly, consider the prospects for likely success should the prospective international business adopt your recommended international business strategy. Cover Page (course, assignment title, student name/id, word count in main body) Table of Contents (list all main and sub-section headers, include page numbering) 1.0 Introduction (identify the allocated case, the approach to be taken in the Report, structure of the Report). Suggest 50 words. 2.0 Background (brief biographical on the prospective international business in the case, including its current business activities and likely key competencies. Suggest 100 words. 3.0 Existing Business Models (cite businesses in this product category that are currently active, and their business models, whether they appear to be successful, any organisational, financial, marketing, human resources learnings). Suggest 500 words. 4.0 Useful Theories & Concepts in Strategy Design (cite five key theories and concepts features in different Modules that we as international business consultants should consider in advising the prospective international business). Suggest 500 words. 5.0 Alternative Strategy 1 (describe the strategy, resources required, and possible risks, briefly discuss organisational, financial, marketing, human resources suggestions). Suggest 675 words. 6.0 Alternative Strategy 2 (describe the strategy, resources required, and possible risks, briefly discuss organisational, financial, marketing, human resources suggestions). Suggest 675 words. 7.0 Recommended Strategy & Rationale (identify recommended strategy, why this strategy is superior to the other strategy, rationale for the choice made). Suggest 675 words. 8.0 Prospects for Success (chances that the recommended strategy will work, and why/why not, personal opinion, including whether you would invest for the prospective international business). Suggest 500 words. Bibliography (list all sources consulted, whether or not used directly in the main body) Appendix (not mandatory, any material that supports points made in the main body)
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