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The senior business development manager has asked you to prepare a concise business report focusing on 1 Country within the following geographic regions together with an assessment of the general external environment and existing levels of competition. Remember just 1 country is needed. The key geographic regions that We Work are keen to expand are: (a) Southern and Eastern Africa (South Africa, Kenya, Tanzania, Rwanda etc) (b) The Middle East (Turkey, Saudi Arabia, UAE, Qatar etc) (c) South East Asia (Thailand, Vietnam, Malaysia please avoid Singapore as WeWork are already operating there) (d) Central and Eastern Europe (Poland, Romania, Bulgaria etc) (e) C.I.S states (Russia, Georgia, Azerbaijan etc) You have been directed to select 1 country within your chosen region. For example if you chose region (a) you could decide to focus on Kenya. You do not have to choose any other region or any other countries. You must analyse the companys general and competitive environments and put forward key recommendations as to WeWorks international expansion. The overall strategic goal being to achieve long term growth opportunities for the business. word count 2000
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