yorkvilleu busi2163 marketing strategy shareholders students

Instructions The Strategic Marketing Plan will have students work in their simulation groups. The scenario is that your group has run your company for 10 years. Based on your past experience and expectations for the future, you are charged with writing a Strategic Marketing Plan for your simulated company for the next 5 years. This assignment will require you to do a significant amount of forensic analysis of your past decisions and performance–what worked, what didnt and why. You will also need to consider what the future is likely to hold for your industry, where you fit and what the outcomes are likely to be. Dont forget to set your targets, evaluation metrics, and plan for implementation. Use resources from the Required Reference Materials list to guide you as you develop your plan and prepare your report. Hint: This is not a last minute assignment. Students need to allocate an appropriate amount of time to properly complete this assignment. Remember, this is a Marketing class. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the professor), Price (the amount of effort required to read and consider the points this is a place where clarity, conciseness and attention to grammar, spelling, and punctuation counts), and Promotion (how well your ideas are supported and whether you sell your position) work together as the professor evaluates your work. Your written submission should be prepared in the format of an annual report that would be provided to shareholders. The goal is to prove yourself effective managers so that you will be rehired for the next 5 years. If you have had good performance over the past 10 years, tell the reader what you are going to do to maintain and perhaps improve. What are the opportunities and threats as you see them? If you have not had great success over the past 10 years tell your shareholders what you have learned and what you will do differently in the next 5 years that would convince them that they should rehire you. Use graphs and tables to present information more clearly and concisely for the reader. Your report should not exceed 30 pages inclusive of all tables, exhibits, and covers. Grammar and spelling count and all referencing should be in APA style format.

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