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UNIT AIMS
1. to enable students to examine the role of theory in the process of inquiry and to investigate the major perspectives informing media and communications research
2. to equip students with the skills they need to conduct and evaluate primary and secondary research.
3.0 INTENDED LEARNING OUTCOMES
Having completed this Unit, the student is expected to demonstrate:
1. A critical awareness and understanding of the major perspectives informing media and communications, and of the arguments in support of quantitative and qualitative research and how they can complement each other.
2. An ability to critically evaluate methodologies used in media and communications research and develop critiques of them.
3. A practical understanding of how established research techniques are used to create and interpret media and communications.
4. The ability to deal with complex issues of research investigations both
systematically and creatively, make sound judgments in the absence of complete data, and communicate their conclusions clearly in a report.
5. Their development of primary research fieldwork skills involved in data
collection and analysis, and to appreciate the need for ethical research.
6. Self-direction, autonomy and originality in tackling and solving problems.
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