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OBJECTIVE :
The assignment is intended to foster the following objectives:
i. Enhancing the ability to identify business opportunity through research and analysis.
ii. Developing the competency of identifying and sourcing the required resources and team to increase the odd of success in turning the identified business opportunity into a profitable business venture.
iii. Combining knowledge from other courses with the new material presented in the course to develop sophisticated analyses and solutions in todays fast-paced, global, and highly competitive environment.
iv. Identifying and applying the appropriate business model for the identified business opportunity.
INSTRUCTIONS : ANSWER ALL QUESTIONS.
QUESTIONS:
1. Identify a business venture opportunity which is deemed suitable to be targeted in Vietnam. Subsequently, identify and discuss the resources and team needed in order to capture and convert the said opportunities into a profitable business venture. Justify your answer.
(50 marks)
2. Based on the business venture opportunity above, propose an appropriate business model for it. Elaborate on the business model using EXAMPLES. Justify your answer.
The business model write-up should cover the following main building blocks.
i. Customer segment
ii. Value proposition
iii. Channel
iv. Customer relationship (for instance: How you get the response/ feedback from your customers? How you make your customer happy?, etc)
v. Revenue streams (for instance: How you generate your cash flow/ income statement? Dont go for more than 5 years, build a model between 3-5 years)
vi. Key resources (for instance: human, finance, raw materials, etc)
vii. Key activities (for instance: advertising, etc)
viii. Key partnership (for instance: who are your partners, your whole saler, distributors, etc)
ix. Cost structure (for instance: what is your direct/ indirect cost? )
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