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Consumer Research and Ethical Implications Group members work individually. Each member researches a different consumer behaviour influence and ethical points with the purpose of integrating the individual research to provide a comprehensive understanding of the identified issue(FOOD OVERCONSUMPTION). Details regarding submission requirements are on following page. 2.1 Briefly assess the unsustainable consumption issue identified in Stage 1(issue In stage 1 was FOOD OVERCONSUMPTION and WASTAGE regarding social, economic, and environmental sustainability) o What are the main consumer behaviour influences involved (briefly discuss a few but build up on the CULTURAL influence)? Why investigate this specific one? How can understanding this influence help businesses address the problem? 2.2 Provide a detailed theoretical critique of one Consumer Behaviour influence o What theories (such as: motivation, personality, attitude change, etc. but that are related to cultural influences) are used to explain the issue? How does theory assist in understanding and solving the problem? 2.3 Discuss and comparetwo relevant traditions of ethical thinking.
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