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Each student needs to chose one multinational company from the Fortune Global 500 companies list (http://beta.fortune.com/fortune500/list) and conduct a strategic analysis for one of its international subsidiaries in a host market. Please note that your analysis should involve all of the analytical methods listed below: PEST analysis SWOT analysis Porters five forces analysis Four corners analysis Value chain analysis Strategic Analysis Report Each student will write a report on the strategic analysis (8-10 pages in length). The report should follow the topics listed below:
1-Introduction (information about the multinational company and the subsidiary to be analyzed)
2- Strategic analysis framework for external and internal environment study – PEST analysis (political, economic, social and technological macroenvironmental factors) -SWOT analysis (analysis of internal strengths and weaknesses and external opportunities and threats) -Porters five forces analysis (analysis of the level of competition within an industry/market) -Four corners analysis (analysis of the competitors) -Value chain analysis (analysis of the internal firm activities and competitive advantage)
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